Experience Design

After a major Verizon rebrand, I guided our team through applying the new visual identity to our designs — not once, but twice: first during the initial rebrand, and again after a refresh just a year later. I was tasked with redesigning dozens of Verizon’s web pages to align with their updated brand.

A significant design effort during my time with Verizon was the redesign of their State and Local Government landing page. The original page was overwhelmed with content, making it difficult for users to find what they were looking for. Working closely with the client, copywriters, and our product manager, I completely restructured the page with a careful eye on content strategy, resulting in a simpler, more streamlined user experience. This redesign came early in Verizon's rebranding process. Without an updated design system in line with the rebrand, I played a key role in defining how the new brand identity would translate to Verizon Business' web components. I also redesigned Verizon’s Small Business landing page, and dozens of web pages within the Public Sector Solutions section of the Verizon website.

Email Design

Verizon’s B2B CRM and Growth emails were poorly designed and receiving less than ideal conversion rates. Verizon came to our team to improve their email strategy and design. I led design efforts across over 50 email campaigns, managing a design team while also contributing as a designer on many campaigns myself. Throughout my time working with Verizon, I collaborated closely with clients, strategists, copywriters, and engineers to build thoughtful email strategies with improved user conversions.